Blog Post: “The New SEO Era: Intent Hasn’t Changed, Only the Medium Has” Once upon a time, search just meant one thing: Google it. Today, people search everywhere for content to feed their curiosity. They use TikTok, YouTube, Reddit, Pinterest, and even AI chatbots. But here’s what hasn’t changed: human intent is still the constant. Even I personally have different sites and platforms that I use that serve different needs, and you can also attest this for yourself. That's why I advocate for a spread SEO or search everywhere optimization. People still want useful, trustworthy answers. They are just finding them in new places thats it. At Nerdist Outbound (co-founder), we believe that understanding this shift is the key to winning visibility in 2025 and beyond. 🔍 Intent is the New Keyword Old-school SEO chased keywords. Modern SEO studies intent. Someone searching “best T-shirt for graphic printing” isn’t just browsing — they’re deciding. That intent tells you what kind of content t...

Get featured in Google AI overviews : A simple Guide for South Africa SME's The way people find businesses on Google is changing very fast. You’ve probably noticed those little AI summaries at the top of search results — that’s Google AI Overviews or on the far right of Google AI Mode results . Instead of scrolling through websites, people get a quick answer right away. For businesses, this can feel scary, but it’s actually a huge opportunity: if your business shows up in those summaries, you can get in front of customers before your competitors. But how do you get there? The key is to optimize your landing page (the first page people see when they first visit your site) and your Google Business Profile (GBP — what used to be called Google My Business) . Let’s break it down in plain language so that you won't miss opportunities to be recognized online and ultimately make sales! We care about your businesses and we want you to be visible accross all channels thats why we c...

  Why Optimizing Your Digital Assets is a Must for Small Businesses Helping Your Small Business Shine Online: Why Your Digital Presence Matters Imagine your business has a physical storefront. You wouldn't want the windows to be dusty, or the front door to be locked during business hours. You’d want it to be welcoming, easy to find, and a clear representation of the great work you do inside. That is something i know very well since i opened and owned a physical Internet and Printing store in Pretoria Soshanguve. The look,feel,smell and layout of the store should be welcoming for customers to want to stay a little longer and do an extra thing-which is money in the bank- wala! Your digital assets—your website, social media profiles, online listings, photos, and videos—are your digital storefront . Taking the time to keep them in good shape isn't a chore; it's simply good business sense, just like cleaning up the shop.Whether you’re in food, fashion, beauty, car washes, or any...

  How I Went from AI Beginner to Building My Own Blog & AI Agents Using Free Tools, APIs, and Real Experience When I first started exploring artificial intelligence, I had nothing but curiosity, a few free tools, and a deep desire to learn and hopefully understand AI because when it started it sounded like this big monster that is going to absorb all the jobs and can potentially overthrow humans. Although i am highly technical I didn’t come from a coding background, and I wasn’t enrolled in any formal AI course — i was just driven by passion and the willingness to figure things out on my own. One of my first real projects was my blog, CTRL+Couture . It started out messy using Computer and the internet connection from a Public Library (South Africa National Library), but through the help of ChatGPT , I discovered practical tools like MailerLite for email marketing and automation, StatsCounter for website analytics, and Zapier for automation — all of which helped me build bett...

Feeling stuck? Your SA SME can thrive, not just survive. Our guide reveals the simple tech you need to find customers, automate admin, & scale up. Automating for growth. If you’re running a small business in South Africa, you’re a hustler. You navigate load shedding, rising costs, and complex logistics with a resilience that’s uniquely Mzansi. For years, your passion, personal touch, and physical storefront were enough. But you’ve felt it, haven’t you? That invisible ceiling. The sense that you're running harder just to stay in the same place. That’s because the ground has shifted. The “old way” of doing business isn’t just inefficient anymore—it’s becoming a liability. Today, we’re not just talking about tech as a "nice-to-have"—we're talking about it as the fundamental engine for growth and survival. Running a local biz? Learn how to stand out online with  Sell Online in SA & Africa: Digital Marketing Tips. Let’s break down why : Act I: The Tension – The Sil...

Behind-the-Scenes: Product Shots Go behind the lens with Maxhosa Africa for a fashion shoot that blends tradition with modern styling.   Turn heads in Hatfield & online! Discover how Pretoria & SA fashion brands use video to boost brand love, sales & street cred. Real tools & local case studies. From Catwalk to Cart: A Hilarious Guide to Video Marketing for Pretoria & SA Fashion Brands Howzit, Pretoria creatives! So, you've designed a collection so lekker it could make a traffic cop in Sunnyside smile. Your fabrics are on point, your stitches are tighter than a budget after December, and your style is uniquely South African. But there's one problem: you're shouting into the void, and the only response is the echo of your "please buy my stuff" cries. Listen up, my creative friend. In a world where attention spans are shorter than a load-shedding slot, static images won't cut it. To capture the hearts and wallets of Mzansi, you need to mo...

AI Influencers and digital avatar taking fashion and runaway to another level. AI influencers are reshaping fashion. Discover how Africa is joining the trend with digital avatars, AR, and Afrofuturist style icons. As digital fashion reshapes the landscape, technologies like augmented reality are also transforming how we interact with clothing online. Learn more in our post on how AR is advancing the way we shop In the digital age, influence wears many faces. Some of them are not even human. Around the globe, artificial intelligence (AI) is revolutionizing the fashion industry, not just behind the scenes but front and center, through AI avatars and virtual influencers. From Lil Miquela in the U.S. to Shudu, hailed as the world’s first digital supermodel, the concept of influence is being reimagined. Now, this cutting-edge phenomenon is gaining traction in Africa, promising to reshape how African brands and creatives engage with audiences. Global Pioneers: The Rise of AI Avatars and Virt...