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Showing posts with the label Focus area

Grow Your SME Business: Why Tech is No Longer Optional

Feeling stuck? Your SA SME can thrive, not just survive. Our guide reveals the simple tech you need to find customers, automate admin, & scale up. Automating for growth. If you’re running a small business in South Africa, you’re a hustler. You navigate load shedding, rising costs, and complex logistics with a resilience that’s uniquely Mzansi. For years, your passion, personal touch, and physical storefront were enough. But you’ve felt it, haven’t you? That invisible ceiling. The sense that you're running harder just to stay in the same place. That’s because the ground has shifted. The “old way” of doing business isn’t just inefficient anymore—it’s becoming a liability. Today, we’re not just talking about tech as a "nice-to-have"—we're talking about it as the fundamental engine for growth and survival. Running a local biz? Learn how to stand out online with  Sell Online in SA & Africa: Digital Marketing Tips. Let’s break down why : Act I: The Tension – The Sil...

Digital Divas: How AI is Shaping the Future of African Fashion Influencers

AI Influencers and digital avatar taking fashion and runaway to another level. AI influencers are reshaping fashion. Discover how Africa is joining the trend with digital avatars, AR, and Afrofuturist style icons. As digital fashion reshapes the landscape, technologies like augmented reality are also transforming how we interact with clothing online. Learn more in our post on how AR is advancing the way we shop In the digital age, influence wears many faces. Some of them are not even human. Around the globe, artificial intelligence (AI) is revolutionizing the fashion industry, not just behind the scenes but front and center, through AI avatars and virtual influencers. From Lil Miquela in the U.S. to Shudu, hailed as the world’s first digital supermodel, the concept of influence is being reimagined. Now, this cutting-edge phenomenon is gaining traction in Africa, promising to reshape how African brands and creatives engage with audiences. Global Pioneers: The Rise of AI Avatars and Virt...

Augmented Reality: Transforming How You Shop.

Virtual try-ons.  Dive into how Augmented Reality (AR) technology is advancing the way we shop.       Learn about virtual try-ons, enhanced product visualization, and its future impact. I remember when COVID-19 hit us and brought the world to a standstill. The normal way we used to live, interact, and even shop was disrupted overnight. For people like me, who enjoy dressing up and going out to meet new people, it was a frightening time. Yet, as devastating as the pandemic was, technology became a beacon of hope. I vividly recall spending entire days playing live FIFA matches on PS4 with friends, trying to hold onto some sense of normalcy. What stood out even more was how I could still find cool sneakers and T-shirts through e-commerce platforms—shopping from the comfort of my home, all while embracing new innovations like in-store contactless payments. The pandemic didn’t just change how we live; it accelerated how we engage with technology, especially in the fa...