From Zebediela Roots to a Love for Fashion
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| Boys of Soweto |
I was born in Pretoria, at Kalafong Hospital, but I grew up in Zebediela in the Limpopo Province, where my mother was born. From a young age—before I even turned ten—I had a curious nature. My mother was the one who bought clothes for my younger brother Les and me throughout the year.
I remember always asking her where she got our jeans, shoes, or t-shirts and how much they cost. She’d often inflate the prices by a big margin—probably because I had this habit of judging the quality of clothes based on their price. It wasn’t until I became an adult that I realized she wasn’t always telling the truth about those prices! But honestly, that didn’t matter. I loved those clothes deeply, and so did my brother. Those were beautiful times, filled with love, style, and childhood wonder.
Top 5 Clothing Brands in South Africa
South Africa is not just rich in culture, food, and music—it’s also home to some seriously stylish clothing brands that are setting trends both locally and internationally. Whether you’re into streetwear, casual vibes, or sharp looks, here are five of the best fashion brands in Mzansi—and one of them holds a very special place in my heart.
1. Tshepo Jeans – The Presidential Denim
Known for crafting denim fit for royalty (literally—Meghan Markle has worn them!), Tshepo Jeans has made a name for itself with its high-quality denim and authentic South African identity. The founder, Tshepo Mohlala, started with a dream and built a brand that's proudly African and stylish without trying too hard.
Why it’s great: Clean design, premium fabric, proudly local, and a real success story.
2. Rich Mnisi – Fashion as Art
Rich Mnisi is more than a fashion brand—it's a work of art that is very appealing to see, every piece is bold and unique. Known for bold colors, abstract prints, and very expressive designs, this brand is really a representation of how Bold Uniqueness can transcends the world in fashion.
Why it’s great: It’s unapologetically African, creative, and a statement in every thread.
3. Maxhosa Africa – A Celebration of Xhosa Culture
Founded by Laduma Ngxokolo, Maxhosa Africa blends traditional Xhosa patterns with luxury knitwear. The result is eye-catching, vibrant, and culturally rich fashion that’s been featured on international runways and i am still yet to get my self an item but soon!
Why it’s great: Culture meets luxury. The patterns tell a story, and the craftsmanship is world-class.
4. Embedded – My Personal Favourite
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| Embedded 💪 |
This one is personal. Embedded is a modern streetwear brand that has captured my heart from day one—and it still does today. Their garments are sleek, fine-cut, and packed with great design details. From hoodies to tailored jackets, every piece feels like it was made just for you the store is located in Pretoria Central next to The Reserve Bank .
I’ve been wearing Embedded for years, and they never miss when it comes to comfort and originality. The quality speaks for itself, and every new drop keeps me hooked.
Why it’s great: Fine cuts, fresh designs, and local streetwear done right. Maybe I’m biased—but I’m proudly so.
5. Boys of Soweto
My Final Thoughts
These brands are more than just labels—they’re storytellers, culture-keepers, community builders and innovators. They represent where we come from, where we are, and where we’re going. Whether it’s denim from Tshepo, bold prints from Rich Mnisi, or that flawless streetwear from Embedded (yes, I said it again), there’s something here for every South African who loves fashion with meaning.
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